App Store Optimization – This is how it works!

The purpose of App Store Optimization (ASO) is to increase the number of app downloaApp Store Optimierungds at Apple’s App Store, Google Play and other app download platforms for smartphones und tablets. We support you in promoting your app successfully through App Store Optimization. A well conducted optimization will ensure that users find your app fast and easy and will raise the conversion rate.

How does App Store Optimization work?

An optimal positioning in diverse app stores is, besides the traditional marketing activities, crucial for the success of  your app. Our App Store Optimization measures aim at improving your apps ranking within the search results in order to ensure a good rank in the app charts and an increased download rate. How does this work? App Store Optimization takes advantage of different methods to improve the app’s visibility and the number of downloads. App Store Optimization – Optimization measures:

  • Name of the app (catchy, unique)
  • Description of the app’s features (brief, informative)
  • Use of keywords (similar to SEO)
  • App icon (clear, expressive, well designed)
  • Screenshots of the app (informative, appealing)
  • Price of the app (clearly communicated: for free or charged)
  • Reviews (positive and authentic)

App Store Optimization includes a number of further parameters you should consider and conduct in order to introduce your app and make users download it. The App Store Optimization measures we conduct are always following the most recents trends. We develop an customized App Store Optimization strategy according to your purpose and requirements to promote your app optimally. Let us advise you about App Store Optimization and App Marketing. Contact us and get more information about services and the possibilities of App Store Optimization. The App Store Optimization-Team of K-App Marketing is available for any questions:

Call us or send us an e-mail.

Below you can find a reference of our App Store Optimization work:

Beispiel für App Store Optimierung

App Store Optimierung: Schlaf gut!